Solar is More Affordable


Solar is increasingly affordable, thanks to decreased technology costs, financing options, and rising efficiency.

We've established that going solar can save you money on your electric bill, which is a compelling reason to make the switch. However, many people are still daunted by the upfront cost of solar product and installation, and believe it to be expensive and unobtainable without a large chunk of savings. 

We're here to tell you that solar is actually more affordable than ever, thanks to an increase in product innovation and lower technology costs. Additionally, an increase in financing and loan options take away the need for a large upfront payment.

2010-2020 decline in PV costs.pngIn the last ten years we've seen a sharp, though steadying, decline in solar costs, driven largely by photovoltaic (PV) module efficiencies (now 19.5%, up from 19.2% in 2019) and lower hardware and inverter costs. Since 2010, there has been a 64%, 69%, and 82% reduction in the cost of residential, commercial-rooftop, and utility-scale PV systems, respectively. 

Aside from decreasing costs for products, hardware, and from the need for service or maintenance, incentives and credit programs make solar more affordable for homeowners and businesses.



financing-solar-home.jpegFor many, financing is a way to go solar earlier and easier than would be possible if an upfront cash purchase was required. With low interest rates and no large, upfront payment, solar loans allow customers to keep cash in their pockets and take advantage of the financial and environmental benefits of going solar. Plus, customers can enjoy the peace-of-mind and security of a fixed electricity payment that will not fluctuate with local electricity prices.

Unlike other loans, a solar loan grants you ownership of an asset (solar panels) that provide you with significant long-term savings, even as you pay off the loan. 

  • No upfront cost: Own your solar power without needing to pay the entire upfront sum.
  • Accessible solar option: Go solar without needing to save or drain your bank accounts to cover the full cost of the solar system.
  • Immediate solar benefits: Enjoy clean, sun-powered energy while you pay off your loan, as soon as your panels are installed.
  • Consistent long-term savings: Save on electricity costs over the lifetime of your system, as your loan payment remains constant regardless of utility rate hikes.

Solar loans are enabling Americans to go solar like never before. Solar energy is also one of the safest investment options on the market today, delivering a 100% guaranteed financial return on investment, along with community and environmental returns on investment.

Solar is a Strong Economic Investment →